At least since 1994, ever increasing pollution of River Yamuna had ballooned into a national concern, with Supreme Court of India taking up the case of Mailee Yamuna. The authorities lacked a holistic view of a river system. Essential issues like unhindered flow and intact floodplain were seldom discussed and debated. Thus, cleaning of pollution through infrastructure and technologies had become the central theme of saving Yamuna River. As a result, the cleaning efforts got no success and Yamuna River health kept worsening.
Amid this scenario, a group of Delhi citizens in 2006 woke up to impact of a 10 days shopping event to be organized on annual basis in the floodplain of Yamuna River at Delhi- Noida, Uttar Pradesh border. The event faced criticism and was resultantly called off.
But the incident just proved a tip of iceberg for the concerned group who after sometimes came across a list of permanent and commercial structures, being proposed within ecologically valuable and sensitive floodplains of River Yamuna in Delhi as a part of Common Wealth Games 2010.
The prevailing ignorance towards importance of floodplains of River Yamuna in Delhi and blatant encroachment of it, led to formalization of the group into Yamuna Jiye Abhiyan (YJA) on 07 February 2007.